Build the business with practical, repeatable work.
Coaching for real estate agents at every level, grounded in the activities that actually grow a business: lead generation, marketing, open houses, and business planning. Less theory. More useful next steps.
Four core focus areas
The daily, repeatable work that builds a real business, done consistently, not occasionally.
Lead Generation
Developing consistent approaches that create real conversations and opportunities, every day, on a schedule you keep.
Marketing
Turning scattered marketing into intentional business activity that actually drives listings and clients.
Open Houses
Treating open houses as a repeatable system for client service and building new relationships, not a one-off.
Business Planning
Connecting your goals to the daily and weekly activities that actually support them, so the plan drives the week.
Coaching that meets you where you are
Building the Foundation
For agents who need a clearer starting point and consistent lead-generation habits to build momentum.
Creating Consistency
For experienced agents who want a structured approach to lead generation and dependable follow-through.
Refining the Business
For agents evaluating what’s working and strengthening client service as they scale.
Tools, answers & resources
Built to use every day, ask a question, plan your numbers, and print what you need.
Toolkit
Lead-gen tracker, daily schedule, scripts one-pager, checklists & goal plan.
Open the toolkit →Income Goal Calculator
Work backward from your income goal to the daily activity that hits it.
Run the numbers →Scripts Library
The six core conversations that make money, read or print them.
See the scripts →The Listing Site
Build a branded, single-property website for any listing in seconds, a tool Luke co-founded.
Learn more →Your First 90 Days
A clear, week-by-week path from license to closings. Check off each step as you go, your progress saves right here on your device, so you always know your next move.
Foundation & Setup
Get licensed, onboarded, and set up on the tools, then start the daily habits that build a business.
Week 1, Get onboarded & connected
Week 2, Learn your systems & scripts
Week 3, Contracts & connections
Week 4, Practice & profiles
Skill-Building & Reps
Weeks 5–8. The setup is done, now it’s repetition. Reps in lead gen, open houses, and consultations build real confidence.
Weeks 5–8, Build the habit
Momentum & Listings
Weeks 9–12. Turn activity into signed clients and closings, and set the plan for your next 90 days.
Weeks 9–12, Convert & grow
What people say
Agents want a coach who’s active in the business and does it well. Here’s the reputation I’ve earned with clients, the same professionalism, work ethic, and integrity I bring to coaching agents.
I am truly impressed with Luke’s ability to help his clients get their offers accepted.
Clients consistently describe Luke as professional and hardworking, someone who does the work and gets results.
Feedback repeatedly points to a friendly, high-integrity approach, the kind of person people trust and refer.
From offer strategy to the closing table, clients point to Luke’s ability to navigate the deal and get to “accepted.”
As coaching members share their wins, their testimonials will be added here.
See the reviews for yourself
Read Luke’s public Google reviews, or if you’ve been coached by Luke, share your experience, it helps other agents take the next step.
Toolkit
Real, usable resources, pin them by your desk and fill them in. Each opens a clean, ready-to-use sheet.
My Income Goal Calculator
Work backward from your income goal to the daily activity that gets you there. Adjust the assumptions, then print your plan.
Your inputs
Planning estimates from your assumptions, not a guarantee. Chase the contacts-per-day number and the rest follows.
Weekly Numbers Tracker
Log your activity as the week goes. Green means you hit your daily contact goal, chase green every day.
| Day | Contacts | Convos | Appts |
|---|---|---|---|
| Mon | |||
| Tue | |||
| Wed | |||
| Thu | |||
| Fri | |||
| Sat | |||
| Total | 0 | 0 | 0 |
The line marks your daily goal. This resets on reload, also log your numbers in your CRM and bring them to coaching.
Scripts Library
The conversations that make money. Expand to read, or print the full one-pager to practice from.
Your Coach
Stuck on something the Hub didn’t answer? Reach out, that’s what coaching is for.
Luke Wellman
Wellman Coaching · bring your numbers to your next one-on-one
My Account
Manage your login and your membership.
Coaching Hub
Your home base as a coaching member, live calls, replays, the community, and this month's market. Bring your numbers and let's build.
Coaching Call Schedule
Recurring calls to keep you accountable and moving. Add the meeting to your calendar and show up ready.
| Call | When | Join |
|---|---|---|
| Weekly Group Coaching Lead gen, accountability, wins | Tuesdays, 5:30 PM ET | Join Meeting |
| One-on-One Your business, your numbers | By appointment | Schedule a one-on-one |
Private Community
Join the members group
Share wins, ask questions, and get referrals from other agents in the program.
Market Update
Your Action Plan
Market Update Generator
Enter a ZIP code and the Hub pulls live market data and builds a branded update, talking points and a ready-to-post caption included. Add the city and state for the headline.
Enter a ZIP code (plus city/state for the title), then Generate. Live data by RentCast.
Social Media Content Kit
Never wonder what to post again. A weekly theme calendar, ready-to-post captions, and design templates, consistency is what grows your audience into clients.
Weekly Content Calendar
Rotate these themes every week so you always have something to post. Aim for 4–5 posts a week, and use video/Reels whenever you can.
| Day | Theme | What to post |
|---|---|---|
| Monday | Market Monday | A quick local market stat or what's happening in [area]. |
| Tuesday | Tip Tuesday | One helpful buyer or seller tip. |
| Wednesday | Feature / Community | Highlight a listing, a neighborhood, or a local business. |
| Thursday | Testimonial Thursday | A client win, review, or closing celebration. |
| Friday | Face Friday | Show yourself, a day-in-the-life or your ‘why’. |
| Saturday | Open House / Weekend | Promote showings or weekend home value. |
| Sunday | Motivation | A quote, gratitude, or reflection. |
Ready-to-Post Captions
Tap to open, copy, swap the [brackets] for your details, and post. Always end with a call to action.
1Just Listed▾
2Just Sold▾
3Market Update▾
4Client Testimonial▾
5Buyer Tip▾
6Open House Promo▾
7Behind the Scenes▾
8Referral Ask▾
Canva Templates
These open Canva’s real-estate template gallery so you can start now, swap in your own branded Canva links anytime.
Posting Best Practices
- Post consistently, 4–5x/week beats sporadic bursts.
- Show your face; people follow people, not logos.
- Use video and Reels, they get the most reach.
- Always add a call to action (“DM me,” “tag a friend,” “link in bio”).
- Reply to every comment and DM, that's where deals start.
The Listing Site
Build a stunning single-property website in seconds, branded to you, not to a portal. It’s a tool I co-founded to help agents turn every listing into a lead source.
Your listing, your brand, your leads
A portal listing is branded by the portal and surrounded by competing homes. The Listing Site gives every property its own dedicated, curated page, so the buyer’s attention (and their contact info) comes back to you.
Instant site from any address
Type an address and it pulls the live listing data, photos, and details into a polished site automatically.
Branded to you
Your name, photo, and phone on every page, so the calls come to you, not the portal.
QR codes for signs & print
Drop a QR code on your yard sign, flyer, and open-house materials that sends buyers straight to the site.
Auto-syncing listings
Price and status changes update themselves, the site is never out of date.
Marketing built in
Social templates, neighborhood maps, and a mortgage calculator, ready to share.
Team-ready
Collaborate with your team and manage listings together on the paid plans.
Start free, scale as you list
| Plan | Price | Builds / mo | Active listings |
|---|---|---|---|
| Free | $0 | 10 | 1 active listing |
| Solo | $8/mo | 100 | 5 active listings |
| Pro | $29/mo | 300 | 15 · team features |
| Premier | $49/mo | 600 | 40 · expanded team |
Brokerage & enterprise pricing available. Check the site for current plans and details.
Try it on your next listing
Build a branded property site free in under a minute and see the difference it makes.